arête

noun
  1. A narrow sharp mountain peak
  2. The pursuit of excellence and the fulfillment of one’s highest potential; moral virtue, character, and the full realization of one’s inherent purpose.

“This work isn’t about becoming someone else. It’s about remembering who you are, and moving forward from that place.”

— Julian Gonzalez-Becerra, Founder

The Unconventional Path

Julian is a transformational coach, investor, breathwork facilitator, and experienced meditator.

As a former competitive strength athlete in, his path has be paved by the conscious decision to embrace risk and adversity.

His capacity to take calculated risks and be guided by the inner voice of wisdom is what's brought him success in life beyond expectation.




The Process Is Personal

Working with Julian isn’t about getting fixed. It’s about getting real.

You’ll be challenged to go deeper. To slow down. To feel more.
You’ll have space to fall apart — and space to rebuild.

This isn’t a plug-and-play coaching program. There’s no rigid framework or step-by-step template. Instead, it’s a dynamic, evolving relationship that honors who you are and what you’re here to become. The work is honest, embodied, vulnerable — and ultimately transformational.

Explore the Offerings

“We’re going to grow through this. That means taking steps forward and steps back. Trying. Failing. Trying again. That’s what real change looks like.”

— Julian Gonzalez-Becerra, Founder